How to Become a Copywriter: A Step-by-Step Guide for Creatives

You can read what I write for intellectual entertainment. But if you really want to build a better career and life for yourself, you’ve gotta take action and do what I tell you to do. If you make your first goal to help people, that’s what they’ll remember.

Why Is It So Hard to Break Into Copywriting Right Now?

It’s what I’d give myself if I could travel back in time to when I was starting out. They make false promises, they trick people into buying tons of courses, and they teach things that today’s copywriting clients don’t even want! As freelance copywriters, one of the most important aspects to consider is determining your rates.

• But you can get still training—and it doesn’t have to be via a $30-40K per year portfolio school.
• Focus on building real connections, not just pitching yourself.
• Website copy is the writing you see on a business’ website.
• Often, your first clients come from existing connections who need copy or know someone who does.
• That means that publishers are on their toes trying to stay one step ahead by hiring top-notch writers who can produce excellent work quickly so they don’t miss deadlines or lose clients.

Ready to Get Started?

Check out the product description on this copy for Sound drinks. They company is highlighting how natural their products are using language such as “tea botanicals” to connect with their audience. Not only do the cute puppies grab your attention but the wording shows that this company truly understands their audience by offering a refund if your pup isn’t happy with their Barkbox. And for the love of chocolate, don’t ever, ever plagiarize.

Copywriting: How To Break Into The Industry With No Experience

Look for opportunities to write copy, even if unpaid initially, because what is a copywriter without experience? Volunteer for nonprofits that need help with their messaging. Many organizations desperately need better copy but can’t afford professional writers.

How to get your copywriting portfolio started

If you find my free content helpful, signup for my email list and consider joining my low-cost community. It’s insanely helpful, and I offer course discounts to members. In the tech industry, copywriting often focuses on clarity, functionality, and innovation, aiming to explain complex products in an accessible manner. Conversely, fashion copywriting tends to emphasize style, emotion, and aspirational qualities, using more evocative and descriptive language to connect with consumers on a personal level. As we will discuss in future blog posts, the big money in marketing comes from offering fully managed marketing campaigns, rather than a la carte services. Realistically, what you create here probably won’t be that good, as you’re just getting started.

These are examples and serve as building blocks that you can show potential clients that you have the skills needed to write for them. To make your portfolio stand out, focus on showcasing variety and creativity in your samples, as full-stack developer this demonstrates versatility to potential clients. Remember, persistence and practice are key to building confidence and credibility in your copywriting journey. Once you’ve identified your niche, research potential clients in that industry. Many businesses are constantly looking for copywriters to help them create compelling content that resonates with their target audience. The copywriting industry is constantly evolving and changing, so you need to keep learning and improving your skills.

Break Into Copywriting with Little or No Experience

Unfortunately, a lot of people lack this awareness and get stuck for years. It’s hard to overstate the benefits of working with smart, experienced folks on a daily basis. But for those looking for lifestyle freedom, copywriting has always been a great fit. If you are someone who really enjoys working in an office, there are definitely options available to you, and you will have much less competition applying for the jobs that require an office presence. Here’s a recent interview with Krista Fabbro, a student of mine who was hitting $10,000 months by the end of her FIRST year as a copywriter. Here’s a screengrab of a contract from my Copywriter job second year as a copywriter.